Color Wow is here!! You have to see it for yourself to believe that it is super moisture resistant and gives an amazing silky smooth texture! Lasts through 3 or 4 shampoos:
Color chemicals make the hair porous and moisture sensitive. The dreaded moisture penetrates - the hair swells and frizzes!
Dream Coat, inspired by a new textile technology, covers each strand of hair with an invisible, water-repellent coat. An absolute must for anyone who wants to fight frizzy hair or achieve Chris Appleton's signature glass hairstyles.
♡ Heat-activated polymer acts to compress, tighten and seal the hair strands. ♡ The hair becomes supernaturally smooth, supple and super-silky, Dream Coat gives a wonderful & natural shine. ♡ Unlike other serums, it does not weigh down the hair or make it greasy. ♡ Is activated by heat, the effect lasts through 3 to 4 shampoos.
Dr. Joe Cincotta, PhD and Chief Chemist, Color Wow:
"The key to fighting ruffle is controlling moisture levels and making the cuticles as firm and smooth as possible. Unlike typical serum or oil-based moisture control formulas that place a heavy coat on the hair surface (which reduce volume and make hair greasy), Dream Coat uses a breakthrough, heat-activated polymer technology that is lighter than a feather.
Dream Coat disperses tiny droplets randomly across the hair surface. When you heat these droplets with your hairdryer, they bond and cross-link to form an invisible hydrophobic matrix that does two things:
1) compresses each strand into a smooth, silky, supple form. 2) Coats each strand with a light, imperceptible "raincoat" that repels moisture.
- Use shampoo and conditioner and divide towel-dried hair into sections - Spray generously and evenly onto damp (not wet) hair - Dream Coat should be the last product to be applied to wet hair. If other styling products are applied before Dream Coat, it is best to limit it to Cocktails and Raise the Root. The use of other products may interfere with the technology of Dream Coat and prevent the formation of a moisture sealant. Additional styling products can be used when the hair is dry. - Blow dry each section under tension. - If desired, use a curler after blow drying to create shiny, moisture-repellent waves - For best results, apply it every third time you shampoo
This stylish hair mask formulated with a base of coconut, fig, argan oil and aloe vera guarantees you beautiful hair, which looks healthier, shinier and more beautiful after the first application, as well as feel nourished.
The unique 15-tone colour palette, inspired by the magic of the moon, will seduce you with its purple, copper and green tones, with a colourful combination of matt and shimmer. It is absolutely durable & strongly pigmented.